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KMID : 1160120190080020002
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Journal of the Korean Society of Beauty Cultural Arts
2019 Volume.8 No. 2 p.2 ~ p.14
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A Study on Preferences of Hair Trend Color from Idol Boy Group
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Park Sol-I
Lee Keun-Kwang
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Abstract
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Subjects in this study were divided into category of male and female from 10s to 30s, and category of majors and non-majors to understand preference for BTS’s hair trend color by making them complete surveys. 374 surveys from total 400 surveys were collected for the final analysis. For collected data, I used SPSS 24.0 program. The results are as follows: For general characteristic of the subjects by gender, females (303, 81.0%) range in age from 20s (291, 77.8%); Unmarried was 340 (90.9%); student from job category was 283 (75.7%); beauty major from major category was 294 (78.6%) while non-beauty major was 80 (21.4%).
The result of the research to study the hair trend color of idol boy group (BTS), the most popular image, show that the preference of the trend hair color was as following order: ash gray (M=4.02), mat brown (M=3.95), highlighting (ash after bleaching) (M=3.57), pastel pink (M=3.07), light brown (M=2.99), red (M=2.87), pink orange (M=2.70) which means that both genders prefer ash style and that the major has higher preference level than the non-major.
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KEYWORD
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Idol boy group, trend hair color, preference
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